The Dalmia Bharat Group is giving an image makeover to cement by turning it into the most happening art material to play with, via their creative launch pad Craft Béton guided by their CEO Sundeep Kumar. In its third showcase since its launch, Craft Béton ( French for cement) presented their Autumn Collection 2018 at The Visual Arts Gallery, India Habitat Center in Delhi from 8th- 12th August, 2018. Each of the art works on display, besides being of high aesthetic and artistic value, also showed off the versatility of the material when put in the hands of the artist to play with. There were a few repeats from earlier seasons in this exhibition.
Riding on the stupendous success of the previous two editions, the exhibition this time features a selection of 75 high-end luxury products covering an array of contemporary lifestyle pieces of home accents, floor & wall coverings, bathroom essentials and furniture and even personal effects. Craft Béton, over last two years, has reinvented the perception of Cement transforming it into something contemporary, aesthetic and chic. The Craft Béton Autumn Collection 2018 features exclusive designs by six internationally-acclaimed designers Iti Tyagi (India), Somesh Singh (India), Cynthia Mijres Rodrigue`s (Mexico), Alan Saga (Mexico), Miroslaw Baca (Poland) and Anna Katrine Kraus (Germany) who have set new benchmarks by exploring the natural advantages of cement. The products include a dash of new texture, colors, density and tenacity of Dalmia Cement – the world’s greenest cement company.
Previous Collection of 48 handcrafted creations of 2018 displayed in January this year carried forward the success of Collection 2017 with additional flavor of luxury merged with cement. The products received rave reviews from design enthusiasts and critics alike. Drawing on their myriad backgrounds like fashion, product and industrial design and sculpture, featuring designers created four capsule collections in the previous season that changed the way one perceived Béton – the French word for concrete.