The Indian tourists to Vienna will have something more to look forward to this year. Celebrating its motto ‘Life is Beautiful’, Swarovski Kristallwelten (Swarovski Crystal Worlds) has got on board the Indian designer Manish Arora to design exclusive displays in its three locations in Wattens, Innsbruck, and Vienna. Marking the start of Spring, at the end of March 2017, Manish’s colorful creations will sparkle brilliantly on the stages and in the display windows at Vienna’s KärntnerStraße, in the Old Town of Innsbruck, and at Swarovski Crystal Worlds in Wattens.
The Austrian Embassy in New Delhi hosted an evening soiree on 30th January 2017 to celebrate this collaboration. Carla Rumler, Cultural Director Swarovski said, “As part of one of our exclusive designer collections, back in 2004, we worked with Manish Arora to develop innovative heart-shaped crystal components for an opulent jewelry collection – even before his debut at the London Fashion Week in 2005. We are proud to have proved once again Swarovski’s knack for finding emerging design talents. The exhibition ‘Life is Beautiful’ for Swarovski Crystal Worlds is certainly the crowning glory of our longstanding and successful cooperation.”
Manish Arora said, “It was a great pleasure to work with Swarovski Crystal Worlds on designs for a range of art spaces and displays. Swarovski bid me an incredibly warm welcome in Austria and I immediately felt part of a big family. I love the diversity and the unique sparkle of Swarovski crystals, and I very much enjoyed the challenge of highlighting the many facets and dazzling colors of this material. Swarovski Crystal Worlds has impressively demonstrated that – just like me – they are not afraid of colors.”
Manish Arora is known for his vibrant and colorful designs, and the tag line of his very first fashion show was ‘Life is Beautiful’. This will remain the central theme of the colorful displays for the exhibition spaces and windows in the three locations, where Manish Arora will entice passersby, customers, and guests into a glamorous fantasy world of bright flowers and birds, sweet temptations, and exotic landscapes and animals.The art spaces in Vienna will epitomize happiness, joy, and glorious celebrations, illustrating what makes life beautiful.
Exclusive jewelry collection
In addition to the stages and display windows at the Swarovski Kristallwelten Stores, Arora will design an exclusive jewelry collection for Swarovski, reflecting his unique design language. Manish Arora’s jewelry revels in bright colors – from neon green and sunny yellow to fuchsia – and an opulent, magical aura. He aims to capture the perfect moment – the one moment when everything in the world seems to shift into just the right place.
Swarovski Tourism Services GmbH
In 1995, on the 100th anniversary of the company’s founding, a special place opened that turned crystal into a living experience: Swarovski Kristallwelten (Swarovski Crystal Worlds). Together with the Swarovski Kristallwelten Stores Innsbruck and Wien, they collectively form D. Swarovski Tourism Services GmbH. As sparkling places of wonder, they combine art, lifestyle, and Austrian traditions with an internationally successful model for tourism. Under the guidance of Managing Director Stefan Isser, a team of 380 employees devote themselves to ensuring that visitors can constantly enjoy new interpretations of the crystalline. In line with this, 2015 will see the expansion of Swarovski Crystal Worlds into a unique place of wonder. D. Swarovski Tourism Services GmbH is always surprising and always modern – a reliable partner for the tourism industry and an ongoing attraction for travelers through Austria. More than 13 million visitors from all over the world have visited Swarovski Crystal Worlds, making it one of the most popular attractions in Austria.