The Luxury Chronicle

India – Tata Starbucks launches virtual backdrops of store, and 7 new take-away beverages

June 2020

Earlier this month, on the 1st June, 2020 to be precise, Tata Starbucks unveiled seven ‘limited edition’ beverages for the summer season, only for kerb-side take-away and delivery. Additionally, in synch with the WFH trend and video conferences, Tata Starbucks also unveiled seven backdrops to brighten up the virtual meetings. Available for free download, the picturesque backdrops replicate the in-store ambience of the store interiors. The multi functional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates with your loved ones etc. The backdrops have been available Available for free download from 6th June 2020 onwards on all social media handles of Starbucks India (Instagram, Twitter and Facebook).

With an aim to celebrate the season of sunshine, Starbucks has introduced the seven new delectable and refreshing beverages. The limited edition summer menu boasts of seasonal classics like the fan-favourite Midnight Mocha Frappuccino and a tropical and fruity delight, Mango Popper Frappuccino. The brand has also launched Honey Turmeric Latte, a robust combination of espresso, turmeric & honey along with a new variant in the cold brew section called Vegan Cold Brew. To make this season even more refreshing, customers can also relish three flavourful smoothies (Blueberry, Raspberry & Kiwi).

Keeping in mind the safety requirements and the stringent norms, customers can get the food and beverages through kerbside take-away and home delivery. All orders are prepared by the partners while practicing social distancing, sanitization protocols, strict hygiene norms and contact-less transaction from delivery to payment to ensure optimum safety. The summer beverages are available in select stores of Mumbai, Pune, Delhi, Gurugram, Chandigarh, Bengaluru, Surat, Ahmedabad, Hyderabad, Chennai & Kolkata through kerbside take-away and delivery till July 09, 2020.

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