New York
May 2021
Tiffany & Co. announces solo artist and member of girl group BLACKPINK, Rosé, as its new global ambassador. Rosé, who has become one of the most idolized young women in music and fashion, will debut her new role in the 2021 Tiffany HardWear digital campaign.
Rosé or Roseanne Park is a Korean-New Zealand singer and dancer based in South Korea.She holds two Guinness World Records: of being the first artist to reach number one on Billboard Global 200 as a soloist and as part of a group, and for having the most-viewed YouTube music video in 24 hours by a K-pop soloist. Born in New Zealand and raised in Australia, Rosé signed with South Korean label YG Entertainment. She made her debut as a vocalist in the girl group Blackpink in August 2016 and made her solo debut with her single album R in March 2021.
“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany HardWear is inspired by the edge and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes—bold designs that play with tension, proportion and balance. Good news for the Indian buyer – the collection is also available at the Tiffany store at The Chanakya, New Delhi.
