New Delhi, August 2018
In a noisy city abuzz with the cacophony of high decibel marketing gigs, The Luxury Chronicle hosted an elegant evening of art and poetry over cocktails, on 17 August 2018. That it was a roaring success, and that each of our high-profile guests left rejuvenated and intellectually stimulated, was a testimony to our mantra about events – exclusive, elegant, engaging. Neelima Agrawal, MD BAU Publishing and CEO, The Luxury Chronicle, collaborated with the finest people and organizations for this endeavor.
Along with The Luxury Chronicle, this carefully curated event was co-hosted by Prithvi Fine Arts & Cultural Center, for the launch of their latest coffee-table book of art and poetry ‘Mussavir ka Khayal’ by the internationally celebrated artist Sangeeta Gupta. A collector’s item, the book is made of fine prints of ink drawings by the artist, on which she has hand-written the short verses of her poetry. The location played a major role in making the evening special, it being the JW Marriott New Delhi Aerocity, our venue partner and co-host for the glamorous evening. We were also celebrating the launch of their new space, The Gallery Room, especially designed for just such sessions, for book launches, poetry reading, and private corporate events.The standards of hospitality were legendary, made possible by the excellent team under Nitesh Gandhi, General Manager JW Marriott Aerocity and led by Rohit Sharma, Manager Marketing, and Communications.
The venue came alive with a galaxy of celebrated artists, Padma Bhushan, Padma Vibhushan, Kalidas Samman, British honour MBE awardees, leaders from the industry, business communities, senior bureaucrats et al congregating to celebrate the evening of poetry. The eminent artist Anjolie Ela Menon was the Chief Guest. The event rolled out with a welcome note by Nitesh Gandhi, after which Neelima Agrawal took charge of the flow of event. The evening got a sombre mood, keeping in view the sad demise of our former Prime Minister Atal Behari Vajpayee a day earlier. As an ode to this sensitive poet who devoted his poetry and life to the nation, we dedicated our event of poetry to his memory.
Neelima invited the renowned art curator and writer Sushma K Bahl to speak about the book and its author, as it is she who had written the Foreword of the book ‘Mussavir ka Khayal’. She introduced Sangeeta as a “..sensitive painter, whose abstract compositions and calligraphic works are marked for spiritual philosophical layering.” Anjolie Ela Menon spoke to the audience at length. She mentioned how the book ‘Mussavir ka Khayal’ with its lyrical beauty and calligraphic poems reminded her of the Nobel laureate Rabindra Nath Tagore, most of whose paintings started with calligraphy. She also complimented the new venue of Prithvi Fine Art and Cultural Center for its impeccable interiors and lighting, and akin to the galleries abroad. She spoke about the immense value of having such a venue available for artists and gatherings of like-minded people. Anjolie Ela Menon paid the ultimate compliment for any artist, calling Sangeeta Gupta the “modern Renaissance Woman,who does so many things at the same time and does it well.” Finally Sangeeta was invited to speak with the audience, whom she mesmerised with her poetry, and also regaled them with anecdotes from her career in the Indian Revenue Service, which she went on to head as Chief Income Tax Commissioner of Delhi. Even as she recited her poems, Sangeeta kept translating them impromptu for those guests who did not understand Hindi. The interaction was so engaging and exciting, that it prompted another eminent guest, Mr.V.K.Duggal, former Governor Manipur and Mizoram, who came up to the podium to share his couplets and tales from his past association with Sangeeta Gupta.
Regaled and rejuvenated, the evening sparkled with the guests mingling anew, now as the members of a new close-knit family of like-minded lovers of the finer things in life. The bar was well equipped, the cocktails were amazing, champagne sparkled, the incredible eats from the famous Akira Back kitchen were savoured, and all this made possible only by legendary hospitality of the team at JW Marriott New Delhi Aerocity. People queued up to purchase their copy of ‘Mussavir ka Khayal’, and get it signed by the author herself.
Spotted among the audience were the Padma Bhushan and Padma Vibhushan Raja Reddy, Radha Reddy and Kaushalya Reddy, Stephanie Arpels and Francois Arpels, Shivani Wazir Pasrich and other prominent persons from Delhi and NCR.
About Prithvi Fine Art & Cultural Center – It is a non – profit, charitable society constituted to keep the cultural and social heritage of our country alive. It is registered under Societies Registration Act of 1860. Recently located at its new center at 1/232 Safdarjung Enclave, New Delhi-110029, Prithvi’s journey started in 2011, with an art exhibition organized with The Claridges, Suraj Kund. Since, it has held several art camps, solo exhibitions, organized fund-raisers with sale of paintings, produced five documentary films, and more. At its new location, Prithvi, under the capable guidance of Sangeeta Gupta, is emerging as the new happening venue for artists and literary minded people, who are in search of affordable yet upmarket space. The Prithvi Gallery was recently the venue for discussion sessions on Amrita Pritam’s works, and another for reading of Gulzar’s poetry.
About Sangeeta Gupta– She is a versatile and multi-faceted personality who is internationally acclaimed for her works as a painter, poet, writer, filmmaker, and photographer. She has held 33 solo shows across India and in London, Berlin, Munich & Lahore; participated in 150 group shows internationally and in India. Her books have been translated in Greek, German, Bangla, Urdu and English. The list of her awards is too long. She pursued all this, even as she scaled heights in her chosen profession with the Indian Revenue Service, which she peaked as the Chief Income Tax Commissioner of Delhi.
About The Luxury Chronicle – This is a premium lifestyle magazine published by BAU Publishing. Founded and owned by Neelima Agrawal, it is the only digital magazine of the highest caliber in the luxury segment, out of India. With Neelima at the helm, the beautiful magazine carefully curates the content and coverage, to feature only the Best of the brands and events. The Luxury Chronicle is now extending its expertise to design and curate niche high-profile events that touch a cord with the more refined audience.
The event was supported by the Delhi based PR firm Media Net Works, headed by Sudesh Chawla, who brought their rare expertise to highlight the event. Media Net Works is associated with Media Works Toronto, Canada. Our special thanks to the lovely Keerat Bawa, who as the team member of The Luxury Chronicle, provided valuable support to the evening.
The glorious event received extensive coverage and was reported in major publications in print, online, English and vernacular press, within India and globally.
The event was extensively covered and reported in the press in India, USA and Canada, by the following publications. The Statesman, The Business Standard, The Hindustan Times NOIDA and GURUGRAM, The Lifestyle, The Quint, Canada Today, Daily Hunt, Daily World, Broadway World, USA, Social News.xyz, NewsHeads.in, Life and More, National Express, Pro Kerala .com