The American lifestyle brand Tory Burch has partnered with Reliance Brands Limited (RBL) for its India foray. The exclusive boutique is located in DLF Emporio, New Delhi. It is the brand’s first location in India and features a wide assortment of the Tory Burch collection including shoes, bags, ready-to-wear and accessories.
Tory Burch, Executive Chairman & Chief Creative Officer, said: “India is a constant source of inspiration for me. I have visited many times over the years and have always felt a deep affinity toward the Indian culture and people. Having a brand presence in this extraordinary country has been a dream of mine and I am thrilled to be partnering with RBL, a leader in fashion and luxury in the region.”
The new boutique continues Tory Burch’s global expansion in a market where the brand already has loyal Indian customers who have been shopping the collection while traveling around the world.
The store’s façade has large floor-to-ceiling windows featuring mannequins in designs from the Fall Winter 2021 collection. In keeping with all Tory Burch locations, the interior has an inviting, residential feel. Oak panel walls, cane tables and aged brass étagères offer a neutral backdrop for a mix of furnishings, including a blue bamboo-pattern wallcovering, leopard rugs and a floral couch.
Darshan Mehta, Managing Director of Reliance Brands Ltd (RBL) said: “Tory Burch’s unique design sensibility, the now iconic T logo and easy-to-wear collection resonates with the modern Indian woman. There is already a growing tribe of discerning Indian women who don’t just own the brand, they live it! The Reliance Brands team is both humbled and excited to partner with Tory Burch in India.”
Tory Burch launched in 2004 with a small boutique in Manhattan’s Nolita neighborhood and the designer’s classic but bohemian aesthetic resonated with tastemakers from the very beginning and, over the past decade, the company has grown into a global brand. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.
About Reliance Brands Limited
Reliance Brands Limited (RBL) is part of the Reliance Industries Limited (RIL), a US$190 billion market-cap conglomerate. RIL is India’s #1 company by profit in Fortune Global 500 rankings and 96th largest company in the World. RBL began operations in 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across fashion and lifestyle space. Its current portfolio of brand partnerships comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Replay, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tory Burch, Tumi, Villeroy & Boch and West Elm. RBL today operates 1339 doors split into 595 stores and 744 shop-in-shops in India.
In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 16 countries.