The Luxury Chronicle

Italy – ‘Beauty Made in Italy’ digital catalogue for 53rd Cosmoprof Worldwide 2021 in Bologna

August, 2020

The 53rd edition of the most important international trade show for the beauty industry, Cosmoprof Worldwide Bologna, Italy, is scheduled to be held from 18–22 March, 2021. It has created quite a lot of excitement, in view that the 2020 edition was cancelled due to CoVid-19. In preparation, the top Italian beauty product companies that will participate are listed in a digital directory with information about all the participating companies is being launched as a precursor to the main event. The directory, called ‘Beauty Made in Italy’, has details of 800 Italian companies, 1500 Italian brands and more than 3500 beauty products across all the main cosmetic sectors: perfumery and cosmetics; beauty salon and spa; hair, nail and accessories; natural and organic; and aesthetic medicine.
Beauty Made in Italy
The CoViD pandemic has changed the way business is being done all over the world. In the post CoViD world, the emphasis will be more on partnerships through virtual channels. The traditional notion of brick and mortar entities where goods are typically sold across the counter and partnerships fostered through physical meetings, will undergo a radical change.

CoViD pandemic has changed the way business is being done all over the world

At a time like this, the ‘Beauty Made in Italy’ digital directory could be of help to the Indian cosmetic industry. This free digital tool will help Indian companies discover the latest trends and products in the beauty industry, and form partnerships with their Italian counterparts. It offers a wide range of business opportunities with Italian companies who are eager to expand their horizons and engage with new partners across cultures and across the seas.

“Italian companies want very much to engage with young, upwardly mobile Indians whose aspiration to reach new heights is very impressive,” said Fabrizio Giustarini, Trade Commissioner, Mumbai Office. “We hope that this digital directory will be the first step in that direction.”
Fabrizio Giustarini, Trade Commissioner
Italy is recognized as a world leader in beauty products. It produces 60% of the world’s cosmetics. Italian cosmetic products are recognized throughout the world for their quality, innovation and excellence. Some of the world’s finest skin care and beauty products come from Italy. More important, top quality brands are priced very reasonably. ‘Made in Italy’ beauty products are synonymous with technology, creativity and quality.

Apart from business houses, ‘Beauty Made in Italy’ will also be relevant for influencers, lifestyle bloggers, cosmetic industry experts, and anyone who has keen interest in the beauty industry.

Cosmoprof Worldwide Bologna will be preceded by WeCosmoprof, a digital event dedicated to the beauty sector, from 5–18 October 2020. We Cosmoprof will offer a digital tool to companies and global buyers using the latest AI technologies, and providing a virtual platform for buyers and sellers.

Cosmoprof Worldwide Bologna

About Cosmoprof: Cosmoprof is the leading international trade show for the entire beauty industry. It focuses on products across all the main cosmetic sectors: perfumery and cosmetics, beauty salon and spa, hair, nail and accessories, natural and organic, as well as clean & hygiene. The 53rd edition of Cosmoprof Worldwide Bologna will help discover some of Italy’s most exciting and advanced developments of the cosmetics industry. Consequently, creating business opportunities for Italian companies in the Indian market.

About ITA: Italian Trade Agency, operates through a worldwide network of 79 offices in 65 countries, is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world. ITA offices are the ideal gateway for enterprises willing to establish business relationships with Italian partners, from sourcing Italian products, to investment opportunities in Italy.

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