SoHo, New York at 63 Wooster Street has a new Gucci Store, all of 10,000 square feet, offering a new way to experience the eclectic, creative and bohemian spirit of the brand. Earlier this year, Gucci Garden opened in Florence. The design concept of Gucci Wooster was conceived exclusively for this location to maintain the integrity of the original framework.The new store will have the latest Gucci collections and collaborations.
Housing women’s and men’s ready-to-wear, jewelry, accessories, and décor, the Wooster Street space will also be home to many firsts. It will be the first place in the world to feature the new Gucci DIY assortment including unique lettering in a variety of fabric and color combinations on unisex luggage and the iconic Ace sneaker.Gucci Wooster will also be the first to preview the new Gucci-Dapper Dan collection two months prior to other locations. This next phase of the collaboration with the Harlem tailor, who built a cult following in New York in the 1980s and early 1990s, takes its cue from his archive and re-imagines the types of garments and accessories for which he is known for in Gucci’s luxury materials.
Photograph courtesy – Pablo Enriquez and Gucci.