The premium sports & lifestyle brand YWC, which is ownded by star Cricketer Yuvraj Singh, has launched their second store in India in his hometown, Mohali, Chandigarh on 21st July 2018. The first stand-alone store was launched in Varanasi last year. The latest store, located on the Upper Ground Floor of VR Punjab, will now be a flagship store for the YWC brand and will display the vast collection of their latest products across fashion and sports gear.
The YWC range is also available on Myntra, Jabong and Amazon besides its own e-shopping portal www.ywcfashion.com. The products range from athleisure t-shirts, track pants, hoodies to caps and sportswear at an attractive price range. More significantly, the brand has pledged part proceeds of its sales for Yuvraj Singh’s foundation for cancer awareness– YouWeCan.
Speaking at the launch, Shazmeen Kara- CEO, YWC Fashion said, “We have received an extremely good response from the collections that we have launched previously via our presence across online and offline stores in India. Looking at the growing demand, we felt the need to have more standalone stores to enhance the brand experience. The store in Chandigarh is especially significant since the city is close to Yuvraj’s heart.”
Pawan Agarwal, Founder Partner of Suditi industries, which also licenses, and manufactures YWC products exclusively said, “We are happy to partner with YWC on what I feel is an incredible growth journey over a very short span of time.”
Jermina Menon, VP Marketing of Virtuous Retail, said, “We are delighted to partner with YouWeCan as we continue to be inspired by Punjab’s vibrant culture and rich heritage. It is also wonderful to have Yuvraj Singh join us on this special milestone for VR Punjab and we remain committed to expanding this cultural capital region of Chandigarh while bringing the best lifestyle brands to the city.”