Satya Paul recently launched their new concept store in DLF Promenade, Vasant Kunj. The 35 year old Satya Paul label had started as the first designer sari label, and is now extending its focus towards a more versatile & ready-to-wear series of apparel. The Satya Paul signature bright colours and geometric patterns remain.
In keeping with the shift in the product portfolio, the new Satya Paul concept store in DLF Promenade is now also sporting more spiffy interiors, a newer display, wider floor space to allow the shopper to navigate freely. The new store was formally inaugurated on Friday, 3rd September, with a fashion show at the venue. Rajesh Pratap Singh, who took on the mantle of Creative Director, Satya Paul last year, was present at the venue. He said, “My design sensibility has always been in equilibrium with that of Satya Pau. We aim to revolutionise the brand by creating more relevant pieces. The right display of our collections is imperative. The Satya Paul concept store is an updated hub for the new voice & vision for the brand. It is an experience centre for all the products that are visually displayed in a certain manner. We aim for the store to set a new standard of retail shopping.”
The label Satya Paul was founded in 1985, as a premier sari design label. Its trademark bright prints, the brand has now moved on to explore accessories such as Ready to wear, Handbags, Scarves and Stoles, Ties, Pocket squares and Cufflinks that hold universal appeal as well.
As part of the Genesis Group since 2001, the brand has thrived and now has more than 25 independent stores in India. In tandem with this remarkable growth, the brand also retails in the digital sphere through its own e-commerce portal as well as websites such as Tata Cliq luxury.
Furthermore, Satya Paul is a part of Reliance Brands Limited, which operates 60 international brands in the luxury fashion and lifestyle segment in India, in addition to being one of India’s largest public listed conglomerates.