The Delhi based designer Amit Aggarwal picks the most exotic locales for the photo shoot of his collections. His latest menswear collection VICTORE was shot at the Lolark Kund in Varanasi, with actor Vijay Sharma. This is a water reservoir said to be the oldest living site in this ancient holy city, dating back to the Pauranic times. The designer’s inspiration for his this Victore collection resonates with the spirituality of the place – “To immerse yourself in without fear and allow your spirit to infuse in unchartered waters, is the only way to add the colour you wish to paint the world in. That victory is theirs to claim who can conquer themselves, for affecting change within, is how the victorious lay the path for journeys unknown.” This is his first foray into menswear.
The Victore line has 27 styles across Ready-to-wear or prêt-à-porter and couture, featuring structured yet fluid silhouettes in shades of ivory, blush, beige and mint to bold tones of ink blue, ice grey, bottle green, pewter and black. Of course, the collection reflects Amit Aggarwal’s signature metallic polymer using techniques of hand weaving, hand molding appliques, 3D pleating and hand painting. Gradient painting and hand marbling techniques have been applied on silk chanderi, satin, mesh and handcrafted signature fabrics.
A wide range of tuxedos, jackets, waistcoats, bandhgalas, sherwani, kurtas, dhoti pant sets, long line shirts and kimonos, completes Amit Aggarwal’s first expansive standalone collection for men, which is the culmination of a journey that leads us down the path of what it means to seek victory within thy self.
For the photo shoot of his couture line, the designer had flown his entire team to Leh-Ladakh. The results were amazing. Tourism boards should encourage this.