At a well organised Press Conference at the Imperial Hotel on 23rd June, 2016, Bani G. Anand announced the launch of her entrepreneurial venture,All About Eve, a collaborative vendor repository featuring experts in the fields of fashion, food, health, wellness and lifestyle categories.The website is asingle window to showcase many solutions and information about all that which is of interest to women. All About Eve aims to provide a solution for the busy women of today, having on board
The event had some of the well-known names in fashion, jewellery, interiors, food & beverage, healthcare and wellness industry such as SuneetVarma, RidhimaBhasin, Malasa, Pooja, RajpalJaggi, ELVY Lifestyle, The Carpet Cellar, Sajavat and Beyond.
Bani.G.Anand is a second generation business woman, belonging to the illustrious ATS family. She said, “We strongly believe that an online collaborative platform such as All About Eve will allow women to make informed decisions which will enhance their lifestyles. As curators of specialised content which can be utilised for story telling we take our responsibility very seriously. All About Eve takes a step into the future by providing an inspiring environment to our collaborators as well as our consumers. In order to stay relevant as a brand we need to be where the consumer is, and nowadays that is everywhere.” She further added, “This is a fresh way to integrate the components of a lifestyle across one single platform. It is easier to connect and perfect for up-to-the minute searches for products and categories.”