New Delhi,
March, 2022
Bata India is taking serious strides to become the fashion forward brand, and stepping into the spotlight at the upcoming edition of FDCI X Lakmé Fashion Week in New Delhi, with a partnership with designer Suneet Varma. The unique partnership will combine Suneet’s design ethos and breezy silhouettes, with Bata’s timeless designs under its new Summer Spring Collection 2022.
The collection titled, ‘The Eternal Lightness of Being’ aims to celebrate life and living in the moment, with youthful, elegant day & evening separates with ensembles that transit easily from casual to a more special occasion with just a slight twist in styling. Suneet is known for his effortless, feminine, and elegant designs, which closely mirror Bata’s design philosophy. Caressing textures using crinkled chiffon, crushed georgette, sheer organza and black, red and colourful thread embroideries will form the highlight of the collection. Along with these, tasseled short dresses, trousers, colour-on-colour sequin and thread embroidery on long evening dresses with seductive slits, origami-inspired rope embroidery on jackets & short sexy sarees, will display youthful sophistication that is in line with Suneet’s design philosophy.
Gunjan Shah, MD and CEO-Bata India Limited said: “We are pleased to associate with FDCI X Lakme Fashion Week as the official ‘Lifestyle Footwear Partner’ for the third year in a row. Bata has been influencing trends and dressing our consumers’ feet with elegance and panache across the globe for over a century. We have carved a niche by being at the forefront of design innovation, bringing new styles through our Design centres across the world. Our partnerships with young and established designers and association with leading fashion events across the world have helped in bringing in-vogue designs to Gen Z and Millennials. This year, we are delighted to collaborate with designer Suneet Varma whose design philosophy complements our fashion forward imagery as reflected in our brands, Bata Red Label and Marie Claire. Our new collections draw inspiration from fashion trends across the world, like woven-strap designs, croco textures, square toes and have been curated keeping in mind the evolving lifestyles of the modern consumer. While the collection is up for preview at the FDCI X Lakmé Fashion Week, it will soon be available across select Bata stores, Bata.in, and select online marketplaces.”
Designer Suneet Varma said, “As the Spring gets us all geared up to add some drama to our wardrobe, we are excited to present our new collection at the FDCI X Lakmé Fashion Week. Our collection has been carefully crafted in stylish and easy silhouettes at a diffusion price point and is texture and detail driven. We are also thrilled to have our super chic dresses paired with the timeless & stylish footwear from Bata. Bata India has always believed in capturing the imagination of the youth with value-driven trendy products and we completely resonate with their design philosophy.”
