Maison Christian Louboutin has appointed Jaden Smith as its first Men’s Creative Director, marking a new chapter in the development of its men’s collections. In this role, Smith will lead the design of four annual collections across men’s footwear, leather goods, and accessories. His responsibilities will also include shaping the brand’s broader creative direction for men’s campaigns, events, and immersive experiences.
Christian Louboutin and Jaden Smith first met in Paris in 2019, initiating an ongoing dialogue centered on creativity, individuality, and shared values. Smith’s approach to design, grounded in innovation and social awareness, left a lasting impact on Louboutin and led to the development of this collaboration.
Their relationship has since evolved into a collaborative artistic exchange. Smith’s multidisciplinary background—spanning music, fashion, performance, and activism—aligns with the Maison’s values and informs his perspective as he interprets the brand’s legacy through a contemporary lens.
Christian Louboutin said, “When I first met Jaden, I saw in him a natural fit for the Maison. His world is rich and multidimensional—his style, cultural sensibility, and curiosity are inspiring. I believe his creative direction will bring new energy to our men’s collections. He feels like the right addition to our creative team.”
Jaden Smith said, “Merging my vision with Christian’s comes naturally. We share a respect for creative freedom, and that makes this collaboration work. I want to continue the story—honoring what’s been built while shaping what comes next. This is a space where I can explore, learn, and create. Christian’s legacy is one of hard work and joy, and I want to contribute to that.”
Alexis Mourot, Chief Executive Officer said, “We launched our men’s line over 15 years ago in a very organic way. Today, it represents 24% of our business, and we see significant room for growth. This is the right moment to strengthen our creative team, and we’re pleased to welcome Jaden alongside Christian. Their shared values align with the Maison’s direction.”
Jaden Smith’s first capsule collection will be released in January at select Christian Louboutin boutiques and online at christianlouboutin.com. His debut full collection will be presented during Men’s Fall/Winter 2026 Paris Fashion Week.
About Jaden Smith
Jaden Christopher Syre Smith (born July 8, 1998) is an American rapper, actor, and creative. He is the son of Jada Pinkett-Smith and Will Smith and has received various awards, including a Teen Choice Award, an MTV Movie Award, a BET Award, and a Young Artist Award. He has also been nominated for a Grammy Award and has won two NAACP Image Awards and an Empire Award.
