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India / Switzerland – Rolex Official Timekeeper of the Asian Tour at Historic Debut in India

Gurugram, Haryana

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ROLEX CLOCK AT DLF GOLF & COUNTRY CLUB

The International Series, organized by LIV Golf globally, made its historic debut in India with The International Series India, the season opener of the Asian Tour. Held at the prestigious DLF Golf & Country Club in Gurugram, India, this marked the Asian Tour’s return to the subcontinent after nearly two years.

Rolex has been Official Timekeeper of the Asian Tour since 2011 and of the International Series since 2022. This forms just part of the Swiss watchmaker’s far-reaching commitment to the sport of golf globally. In a symbolic gesture, Rolex installed permanent clocks at the DLF Golf Course, further reinforcing its association with the highest standards of performance and craftsmanship.

The inaugural International Series India featured a stellar field, including five Rolex Testimonees – Bryson DeChambeau, Joaquin Niemann, Anirban Lahiri, Carlos Ortiz, and Jeev Milkha Singh. These elite players have long exemplified the skill, sportsmanship, and perpetual quest for excellence required to succeed at the highest level – values that deeply align with Rolex’s core ethos. One of the highlights of this tournament was the Pro-Am that had Rolex Testimonees playing alongside selected amateur players.

ROLEX TESTIMONEE ANIRBAN LAHIRI ON DAY ONE AT THE 147TH OPEN © Rolex, Thomas Lovelock

ROLEX TESTIMONEE CARLOS ORTIZ, CREDITS ROLEX

Recognized as the third largest professional golf tour globally, the Asian Tour comprises a series of tournaments for professional men’s golfers around the world and was established in 1995. The International Series has served to elevate the competitive landscape of the sport, and its debut in India not only underlines the country’s growing prominence in the golfing world but also offers fans an opportunity to witness world-class talent in action.

ROLEX TESTIMONEE JOAQUIN NIEMANN, CREDITS ROLEX

ROLEX TESTIMONEE BRYSON DECHAMBEAU HITS A TEE SHOT AT THE 2024 PGA CHAMPIONSHIP ©Rolex,Chris Turvey

Rolex’s affiliation with golf began in 1967 when Arnold Palmer became the brand’s first Testimonee in the sport, joined by his friends and great rivals Jack Nicklaus and Gary Player. Rolex’s expansive presence in the sport encompasses elite players and golf legends, and all the game’s major championships, as well as the foremost professional tours and worldwide amateur championships.

ROLEX TESTIMONEE BRYSON DECHAMBEAU WITH THE U.S. OPEN TROPHY AND THE JACK NICKLAUS MEDAL AFTER WINNING THE 2024 U.S. OPEN ©Rolex

ROLEX and GOLFRolex’s enduring relationship with the sport began almost 60 years ago, in 1967, when Arnold Palmer, joined by Jack Nicklaus and Gary Player, became the brand’s first golfing Testimonees. Known together as The Big Three, these legendary players changed the face of golf forever, and their partnership with Rolex marked the beginning of a relationship. Since then, the affiliation has grown, permeating every level of the game worldwide. From elite players and golf legends to all the game’s Major championships, Rolex is ever-present.

Rolex is a partner of important amateur tournaments across the globe, including the ground-breaking Augusta National Women’s Amateur launched in 2019, The British Amateur Championship, U.S. Amateur Championship, European Amateur Championship, Asia-Pacific Amateur Championship, Latin America Amateur Championship and Women’s Amateur Latin America Championship. Rolex also supports the leading amateur team competitions, the Arnold Palmer Cup, Walker Cup, Curtis Cup, Junior Ryder Cup and World Amateur Team Championships.

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