The Luxury Chronicle

Austria – Swarovski celebrates 125th anniversary with trendy F/W 2020 watch collection

August, 2020
Wattens, Innsbruck-Land District,

Swarovski, AustriaTo mark the celebration of its 125th anniversary, Swarovski has brought out a special sparkling watch collection for women, for the Fall / Winter 2020 season. Selected watches have been reimagined with Swarovski’s signature blue as a special tribute to the brand’s milestone anniversary. Founded in 1895 by Daniel Swarovski, the brand introduced its series of timepieces two decades ago.

In 2009, the D:Light watch combined innovative digital technology with 171 Xilion-cut Swarovski crystals, which lit up to tell the time. Then, in 2016, the Crystalline Oval line sought to maximize glamour with a case filled with over 1700 Swarovski crystals.

The Fall/Winter 2020 Collection features Swiss-made watches. To celebrate this year’s milestone, selected timepieces have received the Swarovski signature blue treatment, including the coveted Octea Lux Chrono watch, making them brilliant keepsakes and gifts for loved ones – or for yourself.

COLLECTION HIGHLIGHTS

This Collection is a vivid signal of the brand’s future ambition, with lines such as the Crystalline Chic and Crystalline Sporty that exude high-shine appeal and styles such as the faceted Swarovski crystal case of Uptown.

Crystalline Chic and Crystalline Sporty

OCTEA LUX CHRONO – The coveted chronograph introduces two new shades for the season – burgundy and sapphire blue. The iconic Swarovski crystal bezel represents a key moment in the brand’s 125 years of crystal cutting excellence and is exclusive to Swarovski watches. The timepiece’s sunray dial, three counters and crocodile print-embossed genuine leather strap ensure a glamorous touch to any outfit.

CRYSTALLINE CHIC – Crystalline timepiece looks to the purity of raindrops for inspiration. The oval case is filled with approximately 1,000 sparkling Swarovski crystals using the brand’s signature Crystalline technique and is paired with a contemporary sunray dial and stainless steel bracelet.

CRYSTALLINE SPORTY – Whie and Black dial

UPTOWN – The Uptown watch captures everything people love about Swarovski – full of glamour and sparkle, while maintaining a certain sophistication. The chic timepiece features a faceted sapphire crystal, sunray dial with Swarovski crystal index markers and genuine leather strap. Perfect for every day and for going out.

CRYSTALLINE SPORTY – This timepiece channels a fresh, dynamic and sporty aesthetic. Approximately 1,500 Swarovski crystals fill the case using the brand’s signature Crystalline technique to brighten every day, outfit, and occasion. The refined sunray dial and genuine leather strap elevate this watch to a brilliant new level.

COSMOPOLITAN – Swarovski captures the all-black watch trend with its latest design, Cosmopolitan. Cool, casual and subtly infused with a Swarovski crystal pave case, this sleek timepiece will transcend the seasons with ease, and the blacktone stainless steel bracelet makes an on-trend, understated statement.

Crystal Flower Watches

The Swarovski Fall/Winter 2020 Watches Collection is available on Swarovski.com and in Swarovski stores from August 2020.

Founded in 1895 in Austria, the company designs, manufactures and sells the world’s highest quality crystal, genuine gemstones, Swarovski Created Diamonds and zirconia, finished products such as jewelry and accessories, as well as interior design and lighting solutions. Now, celebrating its 125th anniversary and run by the fifth generation of family members, the Swarovski Crystal Business has a global reach with approximately 3,000 stores in around 170 countries, more than 28,500 employees, and revenue of about € 2.7 billion in 2019.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2019, the Group generated revenue of about €3.5 billion and employed more than 33,980 people. In 2019, Swarovski UK Limited received a Royal Warrant as manufacturer and supplier of crystals to HRH Queen Elizabeth II.

CSR

The global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers. The Swarovski Foundation was set up in 2013 to honor the philanthropic spirit of company founder Daniel Swarovski, and works to support culture and creativity, promote human empowerment and conserve natural resources to achieve positive social impact.

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