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USA – Why is PEACH FUZZ Pantone’s Colour of the Year 2024 ?

Lookout for an overload of the shades of peach fuzz everywhere

3 mins read
Carlstadt, New Jersey

Unfailingly every year, since the start of the millennium 2000, the Pantone Color Institute reveals a Colour of the Year, which then sets the tone for the colour trend across apparel, accessories, interiors, curtains, walls, beauty products and whatever else. For the year 2024, the choice of colour is Pantone 13-1023 Peach Fuzz. And the emotion associated with this colour as per Pantone is that ‘Peach Fuzz captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul.’

Myaraa

Melissa

Fizzy Goblet

Aprajita Toor

Leatrice Eiseman, Executive Director, Pantone Color Institute™ elaborates, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

Arpita Mehta

Anita Dongre

Anavila

Verb

Shanti Banaras

If one is wondering if this is just a random pick each year by the marketing team at Pantone, it is not. Pantone has an elaborate system in place. Twice a year, in some city in Europe Pantone hosts a hush hush meeting of representatives from colour standard groups from various nations. After two days of intense discussions and debates, the colour is decided upon.

Panton Colour of the Year from 2000 to 2014

Pantone Colour of the Year from 2015 to 2024

Archana Jaju

Surely there is more to it, but this is what we got from our casual research. We like Peach Fuzz. And we also like Pink and Blue and Red, fuzzy or otherwise. There’s no law.

Pantone Color Matching System is largely a standardized color reproduction system. It is just good business sense that they now lead with their ‘Color of the Year’, in their standardized color charts. Pantone colors are described by their allocated number. It just makes it convenient for the industry, and different manufacturers anywhere, to refer to the Pantone system to make sure colors match without direct contact with one another.

 

 

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