The brand-new concept car Jaguar Type 00 (zero zero) was the key head-turner at the Paris Fashion Week. Spotted on the streets of Paris for the first time since its world premiere at Miami Art Week in December 2024, a host of celebrity A-listers were pictured arriving at glamorous locations throughout Paris Fashion Week in Jaguar’s unmistakeable, dramatic design vision concept car.
On Sunday, Barry Keoghan, Irish actor and star of Saltburn was seen pulling up to The Peninsula, Paris after attending the Valentino show, in the new ultramarine, blue Jaguar Type 00. The star was seen removing his luggage before making his way through the crowds into his hotel. The next day, Jamie Dornan, actor, model and musician was snapped rolling up in Type 00 at the iconic Hôtel Plaza Athénée. Jamie greeted crowds before being ushered inside the hotel to prepare for the Loewe show. In its final appearance during fashion week in Paris, Oscar award winning star of Avatar and Avengers: End Game, Zoë Saldaña was seen driven by her husband, Marco Perego-Saldaña, before making a chic exit dressed in YSL.
Barry Keoghan
The Jaguar Type 00 at Paris Fashion Week did not go unnoticed on social media, with many of the crowds turning up to see the dazzling moments and capture their own videos of the striking design. Any questions on if the car is real were soon dispelled, as it drove through the streets of Paris in glamorous arrival moments.
Zoe Saldana
Type 00 showcases Jaguar’s vibrant new identity. The design defies electric vehicle convention, featuring a long bonnet, sweeping roofline, fastback profile and 23‑inch alloy wheels for a dramatic silhouette. Flush surfaces. Glassless rear tailgate and panoramic roof with body‑harmonized glazing create a sense of sculpture. Type 00 previews what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons.
Ultramarine, blue – the inspiration behind Type 00’s French Ultramarine paint colour, has been associated with French arts and culture since the Renaissance era, when it was prized for its originality, rarity and prestige. Jaguar’s materiality team prepared Type 00 for its appearance in Paris by collaborating with in-house paint specialists on a new French Ultramarine finish. Using a pigment unique to Jaguar with added metallic content, the colour has a satin-like finish.
Paris will also host Jaguar’s new brand store in the Golden Triangle – the heart of the capital’s luxury fashion district in the 8th arrondissement of Paris, bounded by the avenues Montaigne, George V and des Champs-Élysées, this emblematic district sparkles with world-renowned boutiques, prestigious palaces and Michelin-starred restaurants.
Rawdon Glover, Managing Director, Jaguar said, “Jaguar will come to life in a select number of these exclusive brand stores, located where clients live, work, and play. They allow us to build direct client relationships and offer unique and personalised experiences. These stores will embrace their local cultures, with the Paris location highlighting the city’s rich heritage in art and its status as the home of luxury fashion”.
Jaguar brand stores will be complemented by a wider global network of luxury retailers. The Jaguar Type 00 name (spoken as “zero-zero”) – the first “zero” represents the car’s zero-emissions electric powertrain, while the second “zero” is supposedly in reference to the beginning of an “whole new lineage of Jaguars”
