London
December, 2020
FENDI announces the opening of the iconic FENDI CAFFE in partnership with Oxford Street’s famous department store Selfridges, starring a special Holiday creative, the latest interpretation of the Roman Maison’s pop-up concept.
The FENDI CAFFE is a takeover of the 14-seater Champagne Bar, The Fount, located in the heart of Selfridges’ Accessories Hall on the Ground Floor, with an exclusive FENDI curated menu and transformation of the space into a modern contemporary experience.
The concept for the FENDI CAFFE is inspired by the new FENDI ROMA Holiday collection, featuring the distinctive colour palette of powder pink and signature FENDI yellow, taking centre stage at the pop-up. The invigorating bold coloured collection is designed to bring a touch of FENDI’s festive charm to the winter wardrobe, including Women’s and Men’s Ready-to-Wear and Accessories available at Selfridges.
In keeping with the FENDI ROMA Holiday essence, the accessories have a chic, playful and ironic take on the FENDI packaging and suitably named FENDI Pack, which has inspired a unisex offering of bags and small leather goods embellished with the iconic FENDI ROMA logo. The FENDI Pack styles personify the décor of the FENDI CAFFE, expressing the Maison’s instinct sense of humour and ingenuity.
Reimaging the iconic FF logo in pink, the space is also adorned with this print to create a captivating graphic look enriching the setting for the FENDI CAFFE. Imparting a pink theme throughout on glassware, coasters, napkins as well as decorative details for the menu’s food and beverage. The menu’s manifestation of café refinement includes Champagne, personalised FENDI Cocktails (take your pick from the FENDI 1925, or the Roman Passion to the FENDI Cosmo and many more) served with FF ice cubes, as well as sweet and savoury FENDI Bites. The coffee selection’s highlight is the signature FF cappuccino served in porcelain cups decorated with FENDI’s iconic Pequin striped motif designed in 1983… bringing the spirit of the Maison from Roma to London.
