When an established high-end brand launches a new line of its product that is focused on the young and stylish, and with an affordable price tag, it speaks for the astute vision and business sense of the founders. The case in point here is the recently unveiled new collection: Cocoon Pret by Cocoon Fine Rugs, the brand known more for its high-end handcrafted carpets and rugs in wool and silk.
The Cocoon Pret line, targeted at a more youthful clientele and available at easier price points, does not deviate from the standards of high-quality craftsmanship that defines the parent brand Cocoon Fine Rugs. The playful, vibrant, and stylish designs are woven in jute, cotton and recycled materials that are more suitable for warmer climates, easy to maintain and adaptable to the dynamics of taste and trendy appeal. With influences ranging from geometric and classical patterns to modern aesthetics, Cocoon Pret caters to the young and dynamic homeowner who sees their living space as an extension of their personality—contemporary, fresh, and upbeat and able decorate with luxury without breaking the bank.
Cocoon Pret offers customization options, allowing customers to tailor their rugs with specific colours and patterns that suit their unique spaces. Cocoon Fine Rugs continues to elevate interior design with Cocoon Pret, proving that luxury and affordability can indeed go hand in hand.
About Cocoon Fine Rugs
Ayush Choudhary, Founder Cocoon Fine Rugs
Smriti Choudhary- Brand Director, Cocoon Fine Rugs
Founded by Ayush and Smriti Choudhary, each piece at Cocoon Fine Rugs is hand-made and created with love using the finest natural materials including pure silk and wool. With flagship stores in Mumbai, Delhi, Bangalore, Jaipur, Hyderabad and Kolkata, the rugs are a testament to the founders’ commitment to the finest craftsmanship. The signature collections are an influence from founders Ayush and Smriti’s personal travels around the world including Barcelona, Paris, Chicago, and London. Besides carrying its own in-house collections, the brand also collaborates with leading interior designers and fashion houses like Ashiesh Shah, Studio PKA, Falguni Shane Peacock, and JJ Valaya to name a few.
