The Luxury Chronicle

France / Italy – Dior and Vespa celebrate founding year 1946 with collaboration

Paris, June 2020

The Parisian couture house Dior has joined forces with the Italian scooter brand Vespa, manufactured by Piaggio, to commemorate their common founding year in 1946. This creative collaboration is to create an exclusive scooter and a range of matching accessories celebrating the sunny-spirit and art of living of the two houses, with the tag line ‘Vespa 946 Christian Dior: Birth Of A New Icon, An Ode To Joie De Vivre’. The Dior and Vespa collaboration reinvents this spirit of freedom, movement and expression that drives them.

Out of this passionate dialogue, the Vespa 946 Christian Diorscooter comes to life, its mono-hull architecture and subtle graphic lines paying tribute to the heritage of the two houses. A contemporary version of the iconic Vespa 946 – presented in 2012 in Milan and recognized for its elegant, streamlined curves and technological innovation – the new model was designed by Maria GraziaChiuri, Creative Director of Dior women’s collections. The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier. Echoing the design of the saddle, a top case patterned with the Dior Oblique motif – designed by Marc Bohan in 1967 – is specially designed to be fixed on the luggage rack, adding a distinctive allure. A helmet adorned with the same iconic motif rounds out the unique range.

Symbols of escape to new horizons, these limited-edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group’s Motoplex stores.

The accessories, including the helmet and top case, will be available exclusively in Dior boutiques

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