With no end in sight to the prevailing pandemic, the Fashion Design Council of India (FDCI) will be hosting its first digital edition of the India Couture Week 2020, in association with Hindustan Times, from September 18 – 23. The Jewelry partner for the event is the brand Archana Aggarwal Timeless Jewellery.
The six-day ICW will have 12 designers present their shows via films / videos and supporting content, which will go live on a preset show schedule, emulating the format of a physical event. These films will be streamed on FDCI’s digital platforms – Instagram, Facebook, Twitter, YouTube and the FDCI website. The participating designers are Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma.
The official hashtag for the event is #DecodingCouture, with the graphic theme of “waves”, as digital is creating ripples in the global fashion industry.
Sunil Sethi, Chairman of FDCI said, “The FDCI has been a front runner in establishing a fresh template, in tandem with the changing times. Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity. We are delighted to partner with Hindustan Times, as we immerse in a world of both print and digital.”
