The digital retail jewelry brand Tribe Amrapali has pledged to donate 100% of its profits from all sales over three days, from 18 to 20 May, 2021, in response to the prevailing crisis of the pandemic that has caused a shortage of resources at the hospitals. The proceeds will be given to JCF – Jaipur Citizen Forum for Covid Relief. Jaipur Citizen Forum will be using the funds raised from the sale for the installation of Oxygen Plants at hospitals in the city of Jaipur. They are already in the process of setting up one plant at Jaipuria Hospital followed by RUHS/SMS hospital.
Tribe by Amrapali shoppers can long into www.tribeamrapali.com.
Amrapali Jewels, is a jewellery house founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur.Amrapali designs, produces and distributes tribal, fine and uncut gemstone jewellery. The brand has stores in India and London. The brand also operates a museum of Indian jewelry in Jaipur.