Home » News » UK / Italy – Christie’s and Gucci collaborate for digital art auction ‘Future Frequencies’

UK / Italy – Christie’s and Gucci collaborate for digital art auction ‘Future Frequencies’

3 mins read

Christie’s and Gucci have jointly announced an art auction Future Frequencies: Explorations in Generative Art and Fashion, open for bidding July 18 – 25, 2023. This collaborative auction showcases a number of today’s leading talents in the digital art space, featuring a diverse group of artistic notables with a distinct focus on generative systems and artificial intelligence. The sale comprises 21 NFTs, including examples from Claire Silver, Emi Kusano, Emily Xie, William Mapan, Zach Lieberman, Botto, Helena Sarin, DRAUP, among others.

AI generated Nude Portrait by Robbie Barrat

In each of their works, the artists creatively explore intersectional aspects of fashion, art, and technology, with themes ranging from generative textile studies to algorithmic interpretations of the iconic Gucci Bamboo 1947 handle. This interplay between autonomous systems, AI, and fashion represents a fusion of disparate ecosystems – overlaying fashion, an industry concerned with garment design and production, onto the worlds of generative art and artificial intelligence, which employ algorithms, modeling, and data to simulate human-like intelligence and artistic output. The result is a pioneering take, with many female-artists’ perspectives, on the many opportunities at the cutting-edge of creativity and technology. It’s an invitation to avant-garde thinking, with the motivation to propel radical new ideas and concepts around fashion’s supporting technologies towards future realities.

Style Moderne by Claire Silver

Sebastian Sanchez, Manager of Digital Art Sales, Christie’s, remarks: “Christie’s is so thrilled to present Future Frequencies, Explorations in Generative Art and Fashion in collaboration with Gucci. The auction features a select group of artists heavily inspired by the design and production of garments, textiles and the fashion industry at large. The outputs they’ve created range from abstract to literal and are completely fascinating, changing the way we can think about using algorithms and data to advance human creativity across fields. We are particularly excited to showcase this auction and exhibition alongside Christie’s seventh Art + Tech Summit this summer in New York City.”

Serpentine by SI PARMEGGIANI

The  auction takes places on Christie’s 3.0, a fully on-chain auction platform launched by Christie’s in 2022, and the works will also be highlighted on Gucci Art Space, Gucci’s online gallery space spotlighting and empowering artists by providing them with the freedom and latitude to harness uncharted, innovative concepts and expressions at the intersection of fashion and art, to disrupt and redefine existing norms. It follows up on Gucci’s launch of its Vault Art Space back in 2022. Unbound by physical walls, this purely digital environment presents an immersive whirlwind of creativity since its debut auction and exhibition, The Next 100 Years of Gucci, auctioning a selection of NFT artworks, each a visionary and collectible fragment of Gucci’s kaleidoscopic heritage.

Beaded Braids – A Study – By Minne Atairu

Christie’s, founded in 1766, is a world-leading art and luxury business, with a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai). Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education.  Following the groundbreaking 2021 sale of the first digital art NFT ever offered by a global auction house (Beeple’s Everydays), Christie’s recently launched the first fully on-chain auction platform dedicated to exceptional NFT art.

About Gucci
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.

Related Articles

Leave a Comment


This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy