The famous European luxury label Dior launched its new boutique on London’s famous New Bond Street, on the 3rd June, 2016. Spread over four floors, it is the largest Dior store in United Kingdom. This huge outlet will showcase women’s and men’s universes, leather accessories, jewelry, timepieces, children’s collections and Baby Dior, with the exclusive addition of the first Dior HOME collection devoted to home-wares and elegant art de vivre.
To mark the occasion, Dior has reinvented the collection of Lady Dior bags, by collaborating with London-born artist Marc Quinn. A renowned figure in the world of contemporary art, the artist transposes his vivid, hyper-realist oil paintings to Dior creations. He has invented models with, on one side, a floral print drawn from his oeuvre and, on the other side, the same motif with the colors reversed. From his series ‘In the Night Garden’, violet, white or black orchids bloom against a backdrop of snow or volcanic earth, creating a dramatic, artificial landscape. The artist also offers a Lady Dior ‘Fossil bag – a flower relief embossed into silver leather. The motifs depict flowers eternally frozen at the point of full bloom, belying a sinister subtext: the relentless desire of man to control nature.
In this way the Lady Dior and small leather accessories are transformed into artworks through which the artist questions man and his relationship with nature as untamable beauty. On another model, a bright blue iris from the series ‘We Share Our Chemistry with the Stars’ catches and captivates the eye. The artist observes that ‘The etymology of ‘iris’ is derived from the Greek word for ‘rainbow’, and in the colors there is a kind of celebration of individuality. Furthermore, ‘in the middle you have that black hole of the pupil and all of the mystery and uncertainty of life.’ Marc Quinn has also designed clutches and wallets to match the Lady Dior bags to complete this limited-edition collection.
With this unique collaboration, the House writes a new page in the story of the profound and sincere ties it has always enjoyed with the world of art.