Fendi sealed once more its profound and long-lasting bond with Rome, by choosing its hometown to celebrate the 90 years anniversary of the Maison. The celebrations were kicked off with a private cocktail at the historical location of the San Luca Academy inside Palazzo Carpegna,which is just a few steps away from the famous Trevi Fountain. The book FENDI ROMA was launched as a worldwide preview. This book was conceived to celebrate 90 years of the Maison’s history, identity and the profound link with the city of Rome.
The celebration continued at the glorious Fontana di Trevi, for a never seen before fashion show with the Legends and Fairytales Haute Fourrure Collection, designed by Karl Lagerfeld. The Trevi fountain’s water and play of lights fused with the catwalk rhythm giving life to an iconic Roman atmosphere. International Top models as Kendall Jenner and Bella Hadid walked down the transparent catwalk placed on water during sunset time as floating fairies.
The fashion show was followed by a breath-taking dinner at Terrazzadel Pincio in Villa Borghese, that hosts one of the most amazing landscape views of Rome. The guests walked through a corridor immersed in Karl Lagerfeld’s sketches since 1965, a special artwork called Gust of Wind conceived by the internationally renowned designer Paul Cocksedge Studio. An unexpected and circular “FENDI fountain” was constructed embracing the dinner venue to underline once again the profound and historic bond between FENDI and the roman fountains.
The dinner was followed by a special performance by Giorgio Moroder, an icon and live legend of the disco musicwho has collaborated with mega stars likeBarbara Streisand, Freddy Mercury, Donna Summer and Daft Punk. He is the winner of 3 Academy Awards for the music of the famous movies Top Gun, Flashdance and Never Ending Story, 4 Grammy awards and 4 Golden Globes and more than 100 Gold and Platinun Records.
On 8 July, guests were invited to the preview of the exhibition FENDI ROMA – The Artisans of Dreams at Palazzo della CiviltàItaliana’s first floor, designated to host exhibitions open to the public throughout the year, followed by a brunch on the terrace of the first floor of Palazzo della CiviltàItaliana. The exhibition was conceived to celebrate the Maison’s unique craftsmanship and creativity, founding and distinctive elements of the luxury Roman House core values.
FENDI also presented the ultimate sublimation of the Peekaboo bag and the Selleria line with the exceptional PEEKABOO 90 YEARS, designed by Silvia VenturiniFendi, a one-of-a-kind bag entirely made by hand in only 60 pieces, created to celebrate the 90th anniversary of the Maison. With the most ancient techniques of the Roman master saddlers, the PEEKABOO 90 YEARS, is sold exclusively in the Palazzo FENDI boutique in Rome, starting from July 2016.
Special windows have been developed exclusively for the Palazzo FENDI boutique to celebrate the 90 years of the Maison where special paper craft techniques are used to illustrate the story of the Maison, where suitcases become the cover of a giant books and paper miniatures, examples of fine craftsmanship, represent the five Fendi sisters, Karl Lagerfeld and Silvia VenturiniFendi.
FENDI, together with Karl Lagerfeld and Silvia VenturiniFendi, celebrated on this occasion, 90 years of the Maison’s great revolutionary worldwide achievements, avant-garde experimentation, unlimited research and innovation, proposing new luxurious and modern fur designs and accessories.
Monsieur Bernard Arnault with his son Alexandrealso paid homage to FENDI and took part to the 90 anniversary with their presence.Among the other most important celebrities that attended the event were Kate Hudson, Actress, Gong Li, Chinese Actress, Bella Thorne, Actress and Singer, Lindsey Wixson, Model, Lottie Moss, Model and sister of Kate Moss, Amanda Harlech, Karl Lagerfeld’s Muse, DelfinaDelettrezFendi, Jewels Designer and 4th generation of FENDI family, Creative Directors Maria Grazia Chiuri and Pierpaolo Piccioli, 3 FENDI sisters, Carla, Franca and Anna Fendi