Preimium Guild

India – British fashion designer Giles Deacon collaborates with Koovs.com

The popular online fashion retailer KOOVS.COM launched its exclusive women’s wear collaboration with British designer Giles Deaconnamed GILES AT KOOVS. The event was celebrated with a sparkling evening hosted at the sprawling gardens of the residence of theBritish High Commissioner, Sir James Bevan KCMG. In keeping with the occasion, Sir James spoke about his fashion sense, and Anushka Manchanda crooned as leggy models strutted in a fashion presentation of Giles’ collection. Bollywood diva Ileana D’Cruz, closed the show in a stunning pink dress.

Commenting on the collaboration Giles Deacon said, “Tonight’s event has been an absolutely incredible culmination of my collaboration with KOOVS.COM, seeing the final GILES AT KOOVS collection on the runway in this beautiful setting in Delhi and just to be in Delhi, is totally brilliant. I have met some wonderful people tonight and I look forward to seeing them soon in my collection for KOOVS.”

The evening saw the capital’s swish set get together to celebrate the launch of this much-awaited collection, and the star-spangled guest list included the who’s-who of Delhi. From fashion and music to art and industrialists, the launch of GILES AT KOOVS was celebrated by the biggest names in the industry. Spotted at the event were some prominent faces such as THE Game of Thrones, British actress Gwendoline Christie, Kalyaani Chawla, Anupama Dayal, Chetan Seth, Priya Paul, Shantanu & Reema Mehra, Pankaj & Nidhi, Poonam Bhagat, Pushpanjali Sharma, Shabnam Singhal, Rahul Mishra, Pia Pauro and Malini Ramani. Also present at the event were Varun Bahl, Vikram Baidyanath, Anushka Menon, Jenjum Gadi, Atsu Sekhose, Joey Mathews, Simar Duggal, Nandita Basu, Payal Sen and many more.

Speaking about the collaboration, Robert Bready, Joint MD, KOOVS.COM said, “We are delighted to continue our work in collaborating with the best names in British fashion, working with Giles Deacon to develop a collection exclusively for KOOVS.COM has indeed been a pleasure.”

Sir James Beven & and his wife Lady Bevan played the perfect hosts. Commenting on the occasion the High Commissioner, Sir James Bevan KCMG said: “I am very proud to host the best of British and Indian fashion talents today as we celebrate the essence of ‘Designed in the UK, Made in India’. The United Kingdom is home to world class designers and this initiative embodies the spirit of great collaboration between our countries”.

The fashion presentation was choreographed by Aparna Bahl and Anisha Bahl of Preferred Professionals. the show boasted of India’s top models such as Archana Akil, Erika Packard, Smita Lasrado, Donna Masih and many more. The sprawling gardens of the High Commissioner’s residence played the perfect backdrop to this glamorous soiree, which was co-hosted by fashion consultant Sujata Assomull and Preferred Professionals.

Palette-tickling fusion food and heady cocktail concoctions were circulated as guests mingled and enjoyed the melodic beats spun by DJ Soul Space.

The ‘GILES AT KOOVS’ range comprises of Day, Cocktail & Evening looks, the collection, consisting of 37 styles, will be complimented with Deacon’s trademark of wit and playfulness ranging from ready to wear to shoes, bags & sunglasses and will be exclusively available at KOOVS.COM from 23rd April onwards.

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