India – Shades of India introduces new Women’s Festive Wear ’18 collection

women-festiveShades of India, which brought the global focus on Indian fabrics and weaves two decades ago, with its home décor range, has since also introduced ethnic apparel for men and women. The latest collection of Women’s Festive Wear ’18, Bebali, was launched at a preview hosted at their studio in Noida.

In Indonesia, Bebali is the name of a special sacred textile used in temples. Inspired by the heritage and textile culture of the island of Bali, the collection is apursuit to create pieces that sing of the rich culture and spirituality of the oriental island. The collection includes separates of classic sarees, contemporary kurtas and shararas, using fabrics of silk and velvet, embellished with zari work and gold foiling. The festive wear line is in traditional shades of mahogany, cinnamon, fuchsia, ochre, red, orange and more.

There are also accessories of frame bags and neck pieces in colours and textures borrowed from nature, to compliment the line.

Shades of India led by Mandeep Nagi (Design Director) and David Housego (former UK journalist), the brand combines contemporary design with the inspiring workmanship of traditional craft. The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colors, and the inventive, unexpected use of surface treatment.

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shades-of-indiaFounded almost two decades ago, Shades of India has build up a strong international reputation and has sold to leading department stores around the world including Harrods and the Conran Shop in the UK, ABC and Gumps in the US, Le Bon Marche in Paris, and Lane Crawford in Hongkong. The company has participated in major international fairs including Maisonet Objet in Paris and the New York Gift show.

The Collection is available at –

G-17, Emaar Palm Spring Plaza, Golf Course Road, DLF Phase 5, Sector 54, Gurugram (Ph – 9810904857)

127, Meharchand Market, Lodi Colony, New Delhi, Delhi 110003 (Ph – 011 49053333)

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