The homegrown luxury label Aranyani prepares to showcase to a global audience, the rich craft traditions of India via its beautiful nature inspired bags and accessories and will shortly launch its first retail operations in New York, USA. Ahead of that momentous occasion, Aranyani has planned a sneak preview, only for the denizens of the capital city of Delhi. The exclusive by-invitation-only event will be hosted at The Oberoi New Delhi, where select pickings from the latest lines of bags will be on display as well as available for purchase, at attractive pre-retail value. Post this event, Aranyani bags will be available for its Indian patrons only via e-retail platforms.
After a lull for introspection, Aranyani is upbeat with new design sensibilities, a revamped website to reflect its new mood, and an entirely new line of high-end leather bags for men and women, with the art work inspired by elements and the iconography of its native land.The bags bear the names of iconic cities of India, such as Udaipur, Benares, Darjeeling, Bikaner. The floral Fragrant Trails collection inspired by the Champa flower, the Forest Flames Collection inspired by the Kesuda flowers that bloom in the wilds, the Stone Drop collection; all have a deep philosophic interpretation to the artwork. The Aravalli Collection is an ode to the oldest mountains that form the backdrop of Delhi and Gurgaon. The theme is carried across a range of styles for both men and women – cross body, short handle, mini, classic shoppers bag, briefcase, duffle bag, laptop bag et al.
The brand Aranyani, based as it is in Bengaluru in southern India, bears the rich legacy of Indian craftsmanship and design at its core. It reflects the aspirations of a new India, where the time has come to not just remain a manufacturing hub but to take its centuries old legacy of luxury and design to the world stage.