The popular blended Scotch whiskey brand Chivas, supposedly the world’s first luxury whisky label, has launched an exciting new limited edition pack for the festive season, ‘The Blend of Paradise’, in collaboration with one of India’s leading designer duo, Shivan & Narresh, known for their resort and beachwear. This limited edition pack is a visual mélange of the bouquet of notes in the iconic blend of Chivas, capturing the designers’ many visions of paradise.
Inspired by the keynote aromas that define Chivas’ unique taste, designers Shivan & Narresh created a rich collage of exuberance that envisions unseen paradises of imagination – The Blend of Paradise. The heady visual language, with its exotic flora and fauna and intensity of colours mixes their love of patterns with the mosaic of flavours that are at the heart of Chivas. In the words of Shivan & Narresh, “The design of the limited edition 2020 is an artful blend of the sensory and the sensed. A visual world drawn from the palate of floral and fruity, creamy and citrus aromas.”
Girish Patil, General Manager, Marketing, International brands – Pernod Ricard India, said, “Passion, patterns and perfection blend the spirit of festivity and camaraderie to light up the season of sharing and gifting.”
About Chivas Regal
Launched in 1909, Chivas Regal is the world’s first luxury whisky and a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal is integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship, and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. Launched in October 2016, Chivas Regal Ultis is the first blended malt Scotch whisky from the House of Chivas and represents the true Essence of Chivas Regal.