Tablez, the organised retail division of Lulu Group International, has today launched their flagship outlet of Cold Stone Creamery, the premium ice cream brand at Gurugram. This is the third outlet of the popular American ice cream brand in Delhi-NCR. The stand-alone Cold Stone Creamery outlet in Gurugram was inaugurated at DLF Cyber Hub on 17th September 2018.
The USP of the Cold Stone Creamery ice creams is that they are handcrafted in the outlet and are mixed on a frozen granite stone that is maintained at -9°C.There is a “Signature Creations” and “Create Your Own” concept where the ice cream is customised for each guest by combining a variety of mix-ins on a frozen granite stone.The ‘chop-chop-fold-fold’ process ensures quick and gentle mixing to prevent escape of air from the ice cream. The chosen flavour-scoops are put on the slab and the mix-ins – which can be of a variety of nuts, candies or fruits depending on the choice of the customer that is mixed with the ice cream to create a blended treat for everyone.
The store provides an entertainment director who will take the customer through the varied aspects of the store right from choosing from the menu, the flavour and suggest the mix-ins. Crew members at Cold Stone Creamery are trained in not just serving ice cream but break into songs, dance and sometimes juggling with a scoop of the ice cream.The store also offers signature ice cream cakes, shakes, smoothies and sorbets.
Speaking on the launch Adeeb Ahamed, Managing Director, Tablez said, “We are immensely proud today to launch the third outlet of Cold Stone Creamery at the biggest food hub of Delhi – NCR – DLF Cyber Hub. There is a huge awareness and evolved taste for premium ice cream segment in India that is growing at a fast rate across metros and Tier 1 cities. We will be looking to expand our presence across India with 10 more stores this year. By 2022, we expect our overall outlet count to reach 150 across the country.”
Apart from the regular menu, this month Cold Stone Creamery has launched two new products in their amazing Hot Stone Desserts range – Hot for Cookie and Brownie A La Cold Stone for customers.
Tablez, the organized retail arm of retailing giant Lulu Group International, has introduced leading global brands in F&B, toys, lifestyle and apparel to India. The company has signed master franchise agreements to bring brands like Springfield, Women’secret, Toys’R’Us and Babies’R’Us to the country. Tablez also recently signed a strategic cooperation agreement with Chinese lifestyle brand YOYOSO to bring its stores to India. In the F&B space, Tablez holds franchise rights for Cold Stone Creamery and Galito’s in addition to successfully developing two home-grown brands: Bloomsbury’s and Pepper mill. Tablez currently operates in more than 60 outlets globally and plans to expand to 300 outlets by 2020.
About Cold Stone Creamery
Headquartered in Scottsdale, Arizona, Cold Stone Creamery® is owned by Kahala Brands, one of the fastest growing franchising companies in the world, with a portfolio of 18 quick-service restaurant brands. Cold Stone Creamery® delivers the Ultimate Ice Cream Experience through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. The Cold Stone Creamery® brand operates approximately 1,500 locations in over 27 countries.