Tata Starbucks India has collaborated with popular fashion designer Manish Malhotra for its limited-edition drinkware range, that was unveiled on 18th January 2024, exclusively in India. The limited-edition range comprises of stoneware ceramic mugs, stainless steel tumblers and environment friendly reusable cup. The design inspiration takes from exquisite Kashmiri motifs. The timeless beauty of Kashmiri embroidery, a signature of the Manish Malhotra brand, translates into intricate patterns that are rich in cultural significance, on Starbucks cups and tumblers.
In color palates that range from charcoal black, regal golds, pristine whites and subtle carmines, the range embodies the luxurious essence of traditional craft with contemporary style. This collaboration not only celebrates the exquisite craftsmanship and natural inspirations of Kashmir but also brings a touch of elegance to the coffee experience, creating a unique fusion of global aesthetics and local heritage.
As per a video released alongside, people will give admiring and envious glances in public places to the user of these drinkware. A good strategy in this social-media era to offer Insta worthy products and advise on how one should feel when using. It works, as we all know, since the whole world and its neighbor has consumed an ocean of Colas driven by a compelling campaign! Coffee is a lot healthier.
Commenting on the collaboration, legendary designer Manish Malhotra said, “My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness.”
Sushant Dash, CEO, TATA Starbucks said, “At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging – each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumers daily cup of coffee with Manish Malhotra’s inimitable design language.”
The limited-edition range starts at a retail price of INR 850 and onwards and includes –
- Two reusable cups for everyday beverages priced at INR 850
- Stoneware ceramic mugs with a gold luxor foiling in a matte finish, priced at INR 2100
- Stainless steel double-walled tumblers in an opaque matte black outer finish that are vacuum sealed, priced at INR 2900
- Each piece of merchandise is also accompanied by a personalized note by Manish Malhotra
- The brands have also launched an exclusive limited-edition collectible which comprises a set of the stoneware ceramic mug and stainless-steel tumbler and a personalized note by Manish Malhotra that is accessible only to Starbucks Rewards members.
About Tata Starbucks Private Limited
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Limited and currently operates more than 390 stores in India across 54 cities, Mumbai, New Delhi, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Vapi, Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore, Kanpur, Jaipur, Siliguri, Thiruvananthapuram, Nashik, Guwahati, Bhubaneshwar, Goa, Nagpur, Jalandhar, Anand, Patiala, Raipur, Kolhapur, Bhatinda, Dehradun, Udaipur, Vijayawada, Lonavala, Mysore, Agra, Aurangabad, Calicut, Ghaziabad, Faridabad, Guwahati, Meerut, Nagpur, and Vishakhapatnam through a network of over 4,200 passionate partners (employees). Starbucks stores are operated by the joint venture, Tata Starbucks Private Limited, and branded as Starbucks Coffee – A TATA Alliance.
