The Luxury Chronicle

Japan / Serbia – Seiko’s new Astron GPS Solar watch flies the flag for Novak Djokovic

Seiko pays tribute to the legendary tennis player Novak Djokovic,watch partner since 2014,with the creation of a new Astron GPS Solar watch that offers Seiko’s leadership GPS solar technology in a design based around the shared colors of the flags of Serbia and Japan. We have watched with delight and admiration over the past six years as Novak has cemented his place as one of the greatest players in tennis history with his astonishing record of 16 Grand Slam victories and 34 ATP Tour Masters 1000 wins. In 2019 alone, Novak won the Australian Open and Wimbledon as well as three other tournaments, including his first in Japan.

Novak is as proud to be Serbian as Seiko is to be Japanese. The design of Novak’s new Astron GPS Solar watch reflects, in a way that is quietly light-hearted, the affection in which both Novak and Seiko hold their home nations. Red and white are colors shared by both flags and they are used in every detail, along with the deep blue that is also central to the Serbian flag and denotes ‘‘victory’’ in Japanese culture. The time zones of Serbia and Japan are highlighted in red on the UTC indicator ring at the +1 and +9 positions respectively, the dial ring is in white and the ceramic bezel is in blue with a thin red line within it. The use of color as symbol continues in the gold of the hands and minute track on the dual-time sub-dial, reflecting the heights of Novak’s achievements on the tennis courts of the world.

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