The American footwear and accessory brand Steve Madden opened a new store at the recently inaugurated Reliance-owned Jio World Drive Mall in Bandra Kurla complex. The 17.5 acre mall is dedicated to only premium international and Indian brands. Steve Madden is a bridge to luxury brand, and from the stables of Reliance Brands Ltd, which has steadily built up a large portfolio of several luxury and mid-range brands. The store’s interiors reflect the origin of Steve Madden’s home town of New York, paying an ode to New York’s chic streets, the era of classic Rock n Roll. The inauguration event was held with much fanfare and attended by well-known celebrities.
The new store stocks the latest Steve Madden Fall-Winter collection. Running theme of dark hues, metallic textures through fabric, leather and studs, a range of trendy sneakers, boots, sandals, accessories for both men and women.